Matsukura Onsen (松倉温泉)

Introduction: The Vibrant Gateway to the South Hanamaki Valley and High-Energy Healing

Located at the scenic entrance to the South Hanamaki Onsen-kyo, where the mountains of the Ou range slope gently toward the Kitakami Plain, lies Matsukura Onsen (松倉温泉). Known formally by its landmark resort “Garden Resort Yu-no-Yu Kaze-no-toki,” this hot spring enclave is a destination defined by its incredible water volume and its sophisticated modern Japanese design. While its neighbors deep in the valley offer rustic seclusion, Matsukura represents the peak of contemporary thermal wellness and accessibility. For the international traveler, Matsukura Onsen offers a profound sensory encounter with the “New North.” It is a place to soak in crystal-clear “Beauty Waters” in expansive, forest-view baths, explore the artisanal craft heritage of Iwate, and indulge in some of Japan’s most celebrated pork and vegetable cuisine. It is the perfect, restorative beginning to any journey through the Hanamaki highlands.

Key Information Table

The Healing Waters: The “Silky Forest” Minerals

The water at Matsukura Onsen is geologically prized for its high water volume and its purity. It is primarily a Weak Alkaline Simple Spring.
The Beauty Effect: The weak alkalinity acts as a natural cleanser, gently emulsifying skin oils and revealing a smooth, radiant glow—the definitive “Bijin-no-yu” (Beauty Water) sensation.
The Sensation: The water is crystal clear, odorless, and remarkably “soft” on the skin. The flagship facility, Kaze-no-toki, features expansive outdoor Rotenburo baths that look directly into the lush mountain forest. Soaking here in winter, as the steam rises against the backdrop of snow-covered birch trees while the night lights of the garden begin to glow, is a world-class sensory experience. The high mineral density provides a warmth that persists for hours, a vital trait for survival during the legendary blizzards of the northern interior.

Top Recommended Stays & Bases

• Garden Resort Yu-no-Yu Kaze-no-toki (悠の湯 風の季): The pinnacle of wellness in Matsukura. A modern Japanese-style resort that celebrates “Life in Harmony with Wind and Water.” It features stunning architectural design, world-class buffet dining featuring local “Platinum Pork,” and a sophisticated library lounge. It is the premier choice for international families and couples.
• Hotel Shidotaira (Nearby): Located just 5 minutes away, this massive resort offers extensive amenities and is a great alternative base for large groups.
• Osawa Onsen (Nearby): For those seeking a more historic “Toji” feel, staying at the ancient Osawa and visiting Matsukura for its modern spa facilities is a popular strategy.
• Hanamaki City Guesthouses: Several small, stylish guesthouses near the airport offer a social alternative for solo travelers exploring the wider Hanamaki region.

Must-Visit Neighborhood Spots: Crafts and Fairy Tales

Morioka Handcraft Village (Nearby): While technically toward Morioka, several local Hanamaki artisanal workshops are within a short drive. You can see master artisans making Nambu ironware and traditional Kokeshi dolls.
Miyazawa Kenji Memorial Museum: Located 15 minutes away. A world-class facility documenting the life and dreams of Japan’s most famous literary star.
Toyosawa River Walk: A beautiful walking path follows the river downstream from the onsen area, perfect for birdwatching and photography.

Local Gastronomy: The Kingdom of Platinum Pork

Matsukura (Hanamaki) is world-famous for its high-quality Platinum Pork (Hakkin-ton) and agricultural richness.
Pork Shabu-shabu: Known for its sweetness and fine marbling. Try the “Shabu-shabu” at the resort restaurants.
Hanamaki Soba: Try the local “Wanko Soba” challenge in the city center—an interactive all-you-can-eat noodle experience.
Vegetarian/Vegan Survival:
For Vegans: This area is a leader in Soy and Buckwheat production. At Kaze-no-toki, request the “Vegetable-only Kaiseki” and notify them at least 5 days in advance. The local **”Hanamaki Tofu”** is famous for its dense texture and rich soy flavor. We recommend buying the local Aomori/Iwate Apple Juice at the resort gift shop.

Cultural & Historical Context

The name “Matsukura” refers to the historic “Pine Storehouse” of the Nanbu Clan. Historically, the area was a vital logistical hub for travelers entering the high mountain passes. The onsen culture was established to provide health and recovery for the warriors and pioneers who turned the volcanic plains into Japan’s agricultural capital. Today, Matsukura remains a symbol of Iwate’s modernization—a place where Japan’s “Craft Spirit” and its volcanic heritage coexist in a spectacular alpine setting.

Practical Travel Tips for International Visitors

• Tattoo Policy: Kaze-no-toki is an international-style resort and is generally very tattoo-friendly. Small tattoos are ignored, and large pieces are typically accepted in the communal baths. They also offer private bath bookings for complete privacy.
• Connectivity & Payments: Fully modern. High-speed Wi-Fi is standard in all properties, and major credit cards, Apple Pay, and Google Pay are accepted universally.
• Language Support: Excellent. English-speaking staff are available at the resort front desk and the Hanamaki Visitor Center. Menus and activity schedules are fully translated.
• Access Advice: If you are arriving by Shinkansen, get off at **JR Shin-Hanamaki Station**. The resort provides a free shuttle bus (reservation required). For those with a **rental car**, it is a very easy drive from Hanamaki Airport.

2025-2026 Latest Updates

In 2025, Matsukura Onsen launched the “Zero-Carbon Wellness Trail,” providing electric shuttle buses between the onsen and the Miyazawa Kenji sites. For the 2026 season, new “Moonlight Yoga” sessions are being introduced at the resort’s forest terrace during the full moon months.

Safety & Manners

In the onsen, always sit on the provided stools while washing and do not splash water. Because the water is high-quality and clear, follow the “No Towel in Water” rule strictly. If you are participating in a **Wanko Soba** challenge, respect the server’s rhythm and do not waste food. Finally, respect the quiet of the mountain resort; avoid loud behavior in the outdoor baths after 9:00 PM.